Happy New Year from theczarwars.blogspot.com.
We interupt this infrequent serial cartoon with a short message about fresh starts and new beginnings...
After a devastating end to the year, image consultants have already begun to pick up the pieces of the brand that had been a trusted household name. They're taking a new approach with lower price point products and focusing first on appealing to the Baby Boomers. Critics suggest they're targeting those with the shortest or even failing memories, but I think it makes a lot of sense to start there on many levels. However, this first example of endorsing nostalgic hard candies from yesteryear is a bittersweet reminder that rebuilding the brand will not be easy to forget overnight.
Happy New Year...
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